Dealers, Start Your Engines!
March 3-4, 2027 | Charlotte, North Carolina
The countdown is on for the 2027 MacDon Product Launch & Dealer Meeting – and we're taking it to full throttle in Charlotte, NC, on March 3 to 4, 2027, at the Charlotte Convention Center.
Get ready to shift into high gear in the heart of NASCAR country, where speed, performance, and innovation rule the track.
Here's what's waiting for you at the starting line:
• Our biggest product launch ever!
• Hands-on, interactive product walk-arounds
• High-impact business sessions to accelerate your success
• Dynamic guest speakers bringing winning insights
• Connect, collaborate and strengthen your dealer network
At MacDon, performance isn't just about equipment, it's about partnership. And just like any winning race team, success comes from preparation and collaboration.
Charlotte sets the perfect backdrop. Home to legendary racing history, high-speed thrills, and Southern hospitality, the Queen City delivers the ultimate mix of fast cars, great food, vibrant nightlife, and authentic NASCAR culture. Whether it's local breweries, moonshine tastings, or lakeside views, this city knows how to keep the energy high long after the sessions end.
Mark your calendars and get ready to take the green flag.
BOOK YOUR HOTEL
To help offset travel costs, each registered Dealership Employee will receive a Dealer Appreciation Coupon with their registration package once checked into the event.
Early Bird Registrations (April 28-Oct 31, 2026) - $2000* coupon
Standard Registrations (Nov 1-Feb 1, 2027) - $1000* coupon
*Coupons will be issued in Dealer's local currency (USD or CAD) for North American Dealers; international dealers please contact your MacDon sales rep. Coupon offer does not include employee guests. Coupons are valid for use on sales from March 3, 2027 to June 1, 2028. Some conditions apply.
Photo Credits:
Courtesy of charlottesgotalot.com