HOW THE PROGRAM WORKS

As an authorized MacDon dealer, we’ll match you “dollar for dollar” (up to $5,000 annually) in advertising placement costs for any and all exclusive MacDon content advertising that you place using MacDon’s pre-prepared ads. This program extends to newspapers, trade publications, radio, direct mail and special event promotions. To receive reimbursement, you must submit your costs on the co-op advertising claim form to our Winnipeg or Kansas City office. The request must include a copy of each ad or radio script (as published), along with a copy of the invoice from the publication or radio station. For most MacDon dealers, reimbursement will be in the form of a cheque mailed directly to the dealer address.

MACDON’S CO-OP ADVERTISING PROGRAM SAVES TIME AND MONEY

We invite you to take advantage of MacDon’s Co-op Advertising Program, which makes it both easy and cost effective to promote the sale of MacDon equipment at your dealership. As you know, advertising plays an integral role in building awareness of the MacDon brand and products in your area and, ultimately, bringing customers to your door. This document outlines how the program works. We encourage you to use these materials to promote MacDon, your dealership and the products we bring to the marketplace.

MACDON PREPARED ADVERTISING

To qualify for MacDon’s Co-op Advertising Program you must use the pre-prepared MacDon print ads and/or radio scripts (without modification except for the addition of your dealership imprint/mention).